23 Data-Driven Design Statistics Every Product Manager Should Know

Digital transformation is reshaping the way companies drive revenue and provide value for their customers.  Making data-driven design decisions is imperative for the success of any digital product launch.  And as you develop your digital products or services, UX design is an ever-increasing component for driving ROI. Although the majority of senior executives see the value in UX, getting buy-in to invest in UX design services may still be a challenge. Those same executives are less confident in actually measuring the value of UX design.

To help you sell the value, we’ve put together 23 useful UX statistics that show the importance of investing in UX design to grow your product’s revenue. These design statistics are divided into five key areas that product managers and UX product designers should consider — mobile, ROI, research, technology, and UX design.

Mobile

Statistics on the ever-increasing usage of smartphones are no surprise product managers. But how does mobile UX impact how well your digital product or website performs? It’s important to consider mobile UX as you acquire new prospects through your website, engage with current customers on your mobile app, or upsell customers in your digital software platforms. Consider these statistics when creating your next digital product.

• Mobile users are 5 times more likely to abandon a task if the website isn’t optimized for a mobile viewing experience.

• 95% of all mobile apps are abandoned within a month and 25% of apps are only used once. User experience is key to keep those customers coming back. Otherwise, that’s revenue potential left on the table.

• The mobile app market has a lot of potential for growth for those who are successful in it. In fact, mobile apps are expected to generate over $935 billion in revenue by the year 2023.

• The most important quality for 97% of mobile app users is how easy it is to use.

• The average person uses 9 mobile apps per day and 30 apps every month and have over 80 apps installed on their phone.

ROI

The bottom line in digital product development is always revenue. You need to make sure you are maximizing your ROI as you develop new products and services or redesign current ones. These statistics on ROI for UX-designed products may help you sell the need for investing in UX design services for your next project.

• According to a Forrester study, on average, every dollar that is invested in UX brings a return of $100 or an ROI of 9,900%. 

• Websites that have a good UX design can have a 200% increase in conversion rate compared to sites with a poor UX design.

• In a 2020 study, 81% of executives say they recognize the value of UX, but only 59% feel they can effectively measure it. Here are some tips on how to calculate the ROI on your company’s technology. If the ROI is not there, it might be time to hire a data-driven UX professional.

• In a 2016 study of 408 companies, it was discovered that the companies with the highest investment in UX saw their sales increase by 75%. Companies that invested in UX but less than the companies who spent the most still saw a 60% increase in sales. But the more a company invested in design, the more revenue it brought in.

Research

Data-driven design is crucial in creating a digital product. Without research and collecting data from your current users or test users, it’s all a guessing game. These statistics show how incorporating research and data in your product design plan can help save money and grow revenue.

• Observing the user experience of just 5 users will uncover 85% of the usability problems with a product or service. After fixing these issues, it’s recommended to test again with the new design to ensure all UX issues are resolved.

• Organizations that are data-driven are 23 times more likely to acquire new customers and 6 times more likely to retain current customers. Profitability goes up as well in data-driven organizations as they are 19 times more likely to be profitable. 

• Developers spend half their time fixing issues that could have been avoided. Employing the help of a UX designer during development can save time, money, and user frustration in the long run.

• Doing research and creating the right design can actually save money. Research found that fixing problems in the development phase rather than during the initial design is 10 times more expensive.

• UX research helped a major eCommerce company uncover how changing a button during the checkout process on their site could help them increase their annual revenues by $300 million.

Technology

If it seems like new technologies are popping up every day, it’s because they are. Connected devices, IoT (internet of things), AI (artificial intelligence), and other advancements in technology are only going to continue to grow in the coming years. Incorporating them in digital product design can help companies gain a competitive advantage. Consider these findings and if advanced technologies should be part of your next product design.

• The number of connected devices is expected to hit 46 billion in 2021. To put that into perspective, there are only 7.67 billion people on Earth.

• Connected devices used in industrial settings are growing at the fastest rate of all user groups, and are expected to reach 37 billion users by 2025. This makes digital technology a key growth opportunity in the manufacturing industry.

• The global virtual reality market is expected to grow to $209.2 billion by the year 2022 with the consumer market reaching $3.7 billion by the end of 2021.

UX Design

Last but certainly not least as we talk about data-driven design is how UX design is evolving. Consumers are getting less patient and expect digital products to be quick and easy to use. When they’re not, users will quickly abandon them. Whether those users are prospects or current customers, that’s lost revenue potential. Keep the following stats in mind to help get your team on board about the importance of investing in UX design.

• It takes only 50 milliseconds on average for people to form an opinion about your website. Optimizing for UX design on your website and in other digital products is important since they represent your brand. 

• The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is only 5-20%. UX design is especially important if you use your digital service to upsell new services to existing customers. The better the user experience, the higher chance they will purchase from you again.

• Nearly 70% of online shopping carts are abandoned because of a poor user experience. Abandonment rates are highest on mobile with over 85% of users exiting a site without completing a purchase.

• 420 million users worldwide use ad blockers, with 2.3 million using them in the U.S. One of the main reasons users cited for using ad blocking services is poor user experience on sites that use them.

• Only 48% of the top-grossing US and European e-commerce websites were rated as having “acceptable” performance. None of them were rated as “good” and 58% were rated as “mediocre”. This leaves a lot of room for smaller e-commerce companies to use UX design to gain a competitive advantage.

• A 2021 study showed that 54% of companies worldwide are prioritizing digital transformation, showing how important it is to stay competitive.

A Data-Driven Design Agency Can Help Your Product Be Part of the Good Statistics

Now that you have the statistics to back your need for a UX design investment, you need UX design experts to help support your digital product transformation. A UX design agency that uses data-driven research will help you reach your revenue goals. Let’s chat about how Meticular can bring your vision to life.