Businesses can pre-load content for any presenter in their organization to share live. This includes photos, videos, and products. The content can even be grouped by conversation topics. This was a confusing concept to users during testing, but their feedback helped us design this experience in a way that made sense to presenters while keeping businesses in control.
Livestream shopping for any digital storefront
Company
- 1–10 Employees
- Live Streaming, E-commerce
- B2B, B2C, SaaS
Project
- 4 Month Timeline
- UX, UI Design, User Testing
Services
-
Design Accelerator
In 2020, Zoom became a household name, and video conferencing took its place as a business necessity. Yet it still had its shortcomings, especially when it came to sales.
Bloo Kanoo’s flagship product, BK Stream, aimed to solve that problem by integrating Livestream shopping seamlessly with an existing site’s cart. Their app allows meeting hosts to embed the stream on their website, share business materials and products, and give corporations control over sales collateral.
Intending to start development in a couple of weeks and with a few wireframes in hand, they asked us to take their vision and make it a sellable reality.
Reviewed on
I had worked with several design agencies, but Meticular stood out because of their desire to dig deeper into our audience’s behavior. The team didn’t just want the app to look beautiful, but they also aimed to provide an excellent experience to our users.
Trust in Meticular’s expertise; they know what they’re doing and will give you what you need.
Ryan Kell
Founder & CTO @ Bloo Kanoo
Our Approach
Discovery Session
We met with the Bloo Kanoo team to sync up on requirements and product strategy.
Wireframe
Their team provided wireframes for us—allowing us to quickly decide on information architecture and functionality.
UX & UI Design
We did secondary research of other video platforms to find common UX patterns to follow and places to innovate.
Prototype
Since we design in Figma, it was easy to create a believable prototype for our behavioral user interviews.
Test
We performed 5 Zoom interviews, watching users interact with the prototype to see what was and wasn’t working.
Refine & Deliver
We made changes based on our testing, and handing off to their developers was a snap through Figma.
Providing the Right Content at Your Fingertips
Revamping video calls for selling
Bloo Kanoo wanted its app to give a presenter all the sales tools needed for success. It would allow presenters to share products, play preloaded content during the stream, and even view participant carts, while still having typical video streaming functionality. After multiple design iterations and user testing, we were able to take the robust functionality and fit it into a mobile app in an intuitive way.
An embeddable live stream that works with any cart
After designing the app, we worked on what the experience would look like on the viewing end of a live stream. We really dove into the details to create the optimal video shopping experience. From how to handle product variety selection (size, color, etc.) to showing timed product previews to what product content would be best presented in such a small space.
Partner for success, not just UX
Bloo Kanoo told us they wanted to start pitching the concept to potential customers, but needed some marketing collateral. We created a Figma template and trained them on how to make white-labeled graphics for pitch meetings.
We designed a pitch deck, animated videos, and other assets to help them sell to customers. We continue to lend support to this day. Here’s one of the videos we created: